I Made a Mistake

i made a mistake

Here’s what happened…

I bought too many books…

Usually that’s a good thing. This time it wasn’t.

I bought over 1,000 copies of two of my favorite books ever written.

It was an accident, but now I want you to profit off of my mistake.

First I’m going to tell you what the two books are.

Then I’m going to tell you how you can buy these books for less than you could find them anywhere else (plus I’m going to throw in some extras).


In 2000, I read “The Tipping Point” by Malcolm Gladwell like everyone else. I put it on my bookshelf, nice and neat, so anyone who walked into my office could see it.

I didn’t understand it.

I kept asking myself: OK, he shows all of these “tipping points”—when a business suddenly tips into major success. But he doesn’t give us a technique to get there. He doesn’t show us how to predict when a tipping point is coming, or how to benefit from one. He did this in “Blink” also. I just didn’t get it.

But finally in “Bold” I got it.

The authors basically tell you how to determine what industries are going to hit a tipping point and when it will happen, almost to the day. I don’t know if that was their intent, but when they came on my podcast we discussed it.

They talk about industries whose exponential growth can almost be explained by a formula. Like the famous “Moore’s Law,” named after the former CEO of Intel in 1965 when he said (more or less) that computing power would double every year.

This is sort of like the story of the origin of chess.

A man in India taught the king a game he invented: chess.

The king was so happy that he said, “Ask for anything you want and I will give it to you!”

The man pointed to the chessboard and said, “I just want a piece of wheat on the first square, two pieces of wheat on the second square, four on the third, and so on, doubling the wheat on each square.”

The king thought the man was a fool. He put a single stalk of wheat on the first square and kept doubling on each square as he went.

By the time he was about halfway through the board, he had to put his entire kingdom on the square.

So what did he do?

He killed the man. Back then, there were simple solutions to hard problems.

The authors of “Bold” define the “six Ds” that help you if an industry is about to turn exponential, and they discuss which specific industries are on their radar.

They talk about 3D printing, robotics, sensors, and so on…

Fascinating book.

And then…

“The Essays of Warren Buffett”

There are a lot of books out there about investor Warren Buffett (including one that I wrote in 2005) and I can tell you this: Almost all of them suck.

Most books go on and on about how Buffett is a value investor (he’s not) and what value investing means (almost all of the descriptions are wrong).

I don’t know what purpose these books serve, other than to maybe help the authors raise money for their own funds. (“Oh, investing with him is like investing with Warren Buffett!” It’s not.) Or sell more books. (“Warren Buffett is always hot,” my then-editor told me before my book had practically no sales).

But, I do have to say, this is the one book I would buy about Warren Buffett (over my own).

Author Lawrence Cunningham delivers the real goods on Buffett and the work that has gone into his mind-blowing success. Not in terms of a biography of the man (who cares?) but in terms of his collected wisdom about corporate America.

The book is a curated collection of the almost 50 letters that Warren Buffett has sent to shareholders of his company, Berkshire Hathaway.

These letters are rarely about investing. They are about business.

Many people ask, “What stock should I buy?” or “What stock is going to go up in the next two months so I can make some money?”

Warren Buffett doesn’t ask that.

He asks, “What business is likely to be here 20 years from now? Because if it will still be around then, it’s probably a good investment now.”

And then Buffett gives case study after case study on his successes, his many failures, and how he judges whether a business is solid.

Warren Buffett has been working about 10 hours a day since the early 1950s, learning how to effectively value and understand businesses. That’s about 5,000 hours a year for 60 years.

Buffett has put in his 10,000 hours… times three!

What better person to learn from than someone who dedicated 60 years of his life to becoming the best businessman in the world?

Cunningham scoured all of Buffett’s writings and pulled the most salient pieces to compile this book of essays. So we get an expert curation on the entirety of Buffett’s business and investing philosophies.

It’s a great book if you want to be better at your own investments and your own approach to life.

And for the next few days, I’ll give you something you can’t buy anywhere.

Even the best mentors can only take you so far…

You HAVE to become an “idea machine.”  Here’s how I do it (and what I’ll give you to help you do it, too).

  • Come up with 10 ideas a day. Every day. I carry a waiter’s pad with me everywhere I go. I make lists. I create new ideas. I can’t tell you if you should, too, but I can tell you it’s saved my life over and over again. If you want to try it, I’ll send you the same type of waiter’s pad that I use as part of this gift bundle.
  • Write. I’ll also send you a “Choose Yourself” pen… I mean, you’ve got to write your ideas down with something.
  • Listen. I spent a few weeks creating a CD with some of my best podcasts. This is a highlight reel that shares some of the toughest questions I’ve asked or answered—plus in-depth interviews with people who will challenge your view of the world. These people helped me grow. They’ll help you do the same.

Note:  these gifts are only available with this special gift set.

So here’s where you get to take advantage of my mistake.

Say “yes” to this offer and I’ll send you all of this today.

The Journey towards Personal Freedom Starts with YOU

It's time to make the most important decision of your life: Choose Yourself.

I will show you how...

Every weekday I'll send my latest stories, ideas and exclusive interviews straight to your inbox.

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  • 1NedSprockethead1

    Times thirty.

    • x32

      I’d agree with you (and James) here if 10h a day wouldn’t be 10h x 6d (in hope that Mr. Buffett has one day off) x 52w = 3120h per year.
      I think a bit of excitement is understandable when someone talks about Mr. Buffett )))
      Thanks to James for pointing to “The Essays of Warren Buffett”.

  • Charles Boisseau

    Great stuff. The message is harmed a little by the sloppiness and incorrect grammar, such as the usage of “there” (it’s “their”) and the irritating way you put periods outside of closing quote marks. (They go inside.) Moore’s Law refers to computing power doubling not every 12 months, but 18 months. Clean this up please. I so love your messages. You might consider hiring an editor like myself.

    • Grammar Policia

      … like me. Not like myself.

      Try it this way: You might consider hiring me.


      You might consider hiring myself.


      • Charles Boisseau

        No, silly. The way I wrote it is accurate and works for this. BTW, I’m not asking him to hire me. Hire an outstanding editor — like myself.

        • christidman

          It is never correct to use ‘myself’ in a sentence that does not also contain another first-person pronoun such as ‘I’ ‘me’, or ‘my’. Acceptable examples are the reflexive use: “I did this myself.” and the intensive case: “I myself did this.” Here’s a great article on the subject.Apr 9, 2011
          grammar – When to use “me” or “myself”? – English Language & Usage …

    • Jaye

      Agree. This it true of all of James’ posts, though. All of his posts, newsletters, and yes, even books are full of grammatical and spelling errors. He chooses not to employ even a proofreader, much less an editor. Not sure why that is, but I have my guesses. ;-)

    • christidman

      You missed the extra ‘that’ in “CEO of Intel in 1965 when he said that (more or less) that computing power would double every year.”…….and the error in “He put a single stalk of wheat on the first square. And then kept doubling.”. It was reportedly a grain of wheat.

  • Pamela Ravenwood

    Great offer.

    Why is there always that jerk who feels it their job to be the grammar police? They didn’t get the memo that it’s actually more annoying to be corrected than to Se a simple misspelling. ?

    • Grammar Policia

      It’s actually not more annoying than seeing professional writers make
      careless mistakes. Would you correct your surgeon if he/she tried to use a screwdriver instead of a scalpel? I love James’ writing, but the punctuation outside the quotes is maddening and distracting.

      • Charles Boisseau

        Yes, I’d correct them just as you sought to correct me. Since you are doing the grammar policing thing, consider putting all your corrections in a comment to James, rather than waste your time correcting commenters’ comments, and perhaps you’ll get his attention. The errors take away from his message and, as they say these days, “brand.”

    • Charles Boisseau

      Oh, a personal attack and name-calling. There’s annoying for you.

    • terre

      I’m pretty sure James could not care less about the grammar police, or your defense of him. He might be amused by your unintelligible post, however.

  • kdsays

    I love this post!! Absolutely hilarious. I am going to BUY your BOOK!!

  • Jaye

    This guy, like everyone else publishing this sort of blah blah blah, appeals to people who are not happy with their lives and thus need someone to say, “Hey – choose yourself – change your life – act now and you too can own only 15 things and be a millionaire”.

    It’s a sad society we live in, but it’s one in which the newcomers don’t want to work, so they’re enamored by the idea of sitting around all day in coffee shops writing ideas down on waiter’s pads and becoming millionaires.

    James is taking advantage of this time in history. I say good for him!

    “I Choose Me!” is the great mantra of this narcissistic generation and he’s capitalizing on it. I must admit – that was one great idea he wrote down on his waiter’s pad! More power to him.

    To everyone else, stop reading and start doing. Get out there and make this world a better place every day. Just a little better, every day. Care. Care about more than yourself. (Yes, you need to care about yourself – I’m saying care about MORE than ONLY yourself.)

    Go out and create a beautiful day – for yourself AND for someone else (or many others!)

  • Will Roche

    James I was sent to this article from an automated email you sent me. Why don’t you write a book about how to sell a book? Having written a book this year I clearly understand how hard it is to get any sales volume. You sold 600,000 copies of one of you books about life. Why and how? I agree that there are way too many books out there and not enough people reading these days. Might I suggest having that marketing machine you have built is a big swinger? https://www.amazon.com/Frank-Wilson-Twelve-Apostles-Beginning/dp/1530170095/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

    • christidman

      Yes Will, James is doing a great job using the Internet to greater capacity. I can see you have been busy writing. Your LinkedIn profile is not that informative and you have not yet learned about kayako. That is new for me as well. 600,000 copies is easy when you have a million friends who would like to see you succeed. Authors now become well known before they write a book. When Obama writes his book it will have sold 100,000 before it gets printed and his website will still be getting visitors everyday after he leaves office.
      Obviously the website you own is your greatest asset, whatever you are selling.

  • Fernando

    I’m not finding the book BOLD. Where can I buy it?

  • GiuliaRuna

    I read the man for what he says. I see the mistakes also – but at the end of the essay and the day – what did I learn? Just sayin.

  • -Howard Davis

    There seems to be a certain tribe that showed up on these comments; The ass clown tribe

  • Mr. Adams

    He has done 10,000 hours 30 times. Not three. ☺️

  • Avery Horton

    10 hours/day times 365 days/year = 3,650 hours per year. 5,000 – 3650 = 1350. 1350/3650 = 0.3699 or ~ 37% error/exaggeration. Sorry.

  • christidman

    The stock market is a game within a game. The only players in the stock market game are the people who buy the stock. ‘Stocks’ are the ‘chips’ you buy when you get into the game. When you leave the game and come back into the real world, you have to sell your chips (stock) to another player. The game only works when there is $25 billion dollars of new money being printed every month by the Fed. so new players are continually joining. Eventually you run into that exponential curve, and like the C.P.P. ( Carlo Ponzi Plan), the game collapses. We are on the verge of that collapse happening, and when it does, poor old Warren Buffet will not be able to unload his chips fast enough because he owns too many of them.

    Exponential curve?

    The Most IMPORTANT Video You’ll Ever See FULL LECTURE …

    ▶ 1:13:54https://www.youtube.com/watch?v=DZCm2QQZVYk