The Secret To Doing What You Love

doing what you love

The Secret To Doing What You Love

"I came to LA because I write films," the Uber driver told me. "I wrote a movie about kids in a ghetto, trying to survive."

We were going just a few blocks. I was lazy and didn't feel like walking.

"So far I had a meeting at CAA, do you know who they are?" he looked in the mirror at me.

I said yes.

"And now my manager got me a meeting at Paradigm," he said, "so I'm hopeful. I just drive this Uber to make money while I wait for my film to be made."

"Instead of driving an Uber, as long as you have a manager, why don't you try to write for TV?" I said.

"Only a few movies are made each year but there are so many more outlets for TV now that Netflix, Amazon, Hulu, and even Apple are doing original programming."

"I could do it," he said, "I even have a contact at [he named a show I can't remember] who said he would hire me right away. But my heart is in cinema. I will only do cinema."

BOOM! Failure. "Cinema,"

I'm sorry.


A friend of mine is a DJ. But she makes no money. She works on her music but also has a job at a clothing store to make money.

I said to her, "Why don't you DJ at weddings or bars?

"Get your name out there so people can find your music. Or you can even play your own music and if you do a lot of events you might find someone who wants to take you to the next level."

She's been working on her music for almost 20 years.

She said, "I just want to stick to my own music. If I DJ at a wedding I have to play other music."

BOOM! Failure. "Just"

I'm sorry.

[ RELATED: 10 Reasons You Should Quit Your Day Job But Not Your Day Dream ]


No judgments. But they are making it hard to do what they love.

Understanding the "art of the transition" is the key.

It's not beginning, work hard, success, end.

It's taking each thing, moving it into the next, repeat, success.

Jesse Itzler, who was on my podcast after writing "Living with SEAL," was a rapper in the early 90s.

His rap name was Jesse Jaymes. Check out the video for his song: "Shake it like a white girl"

At the time it was Jesse versus Vanilla Ice and Ice sort of won. Or sort of didn't. Who can judge?

He didn't want to fail.

So he started making and producing songs for sports teams. He built an entire company out of making theme songs for sports. His music is heard any time you walk into a stadium now.

He sold that company for millions. Started Marquis Jets after that and sold that for millions to Berkshire Hathaway.

He leveraged one interest, into the next, into the next. He owns the Atlanta Hawks now. I'm sure if he wanted to try rapping again he could do it.

Did he give up on his dreams? No. He is LIVING the dream.

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I wrote four unpublishable novels in the early 90s. I wrote maybe 100 short stories. I would send out 20 or 30 submissions a day to agents, publishers, literary journals, everywhere.

100% rejection. 100s of rejections. And I didn't do anything cute like wallpaper my room with rejections. I was simply depressed and rejected.

But I figured, let's do something with this. I got a job at HBO. I started pitching TV shows.

They said, "No" and "No" and "No."

OK. I leveraged that into starting a website development company that focused on entertainment clients.

HBO was the first client. Then Miramax, Universal, BMG, Sony, NewLine, People, etc etc

I sold that company for millions.

I went into the financial business. Eventually I started writing about finance. I started another company in the business that involved a lot of my writing. Sold that for millions.

Started another company and another company. 18 books later, I just started another novel.

"Your heart is in fiction," an agent recently told me, "You should write there. We'll represent you."

OK, I will.


Transitions are the key.

There's no such thing as, "I love this and then, A, B, C and success happens."

There's no Beginning, Middle, End, where "End" equals success. That rarely happens. Maybe it happened to two people in life. Larry Page and Bill Gates. Two out of billions.

I wish I was Larry Page. Maybe I am jealous of him.

Here's how it happens:

END. Bitter End. Horrible End. Confusing End. 'WHY? and END.

MIDDLE. Confusion. Fog. "What do I do now?' Ideas, depression, fog, bad idea after bad idea and then finally good idea.

In the middle, you take the old, you tweak it, you try it in different ways. You work it.

...BEGINNING. The seeds planted for many new things. All generated as a combination of your ideas and your past loves.

Success. Repeat.

Don't outsource your self-esteem to only one outcome. Then you are a slave to a future you can't predict.

If Jesse Itzler did that he still might be making YouTube rap videos in his mom's basement.

If I did that I probably would be writing bad novels and living in a homeless shelter in Pittsburgh.

If Ev Williams did that, instead of starting Twitter, he'd still be working on a platform for podcasters.

Respect "The Transition."

Ending, Fog, Beginning. The foggy scenes are the most suspenseful in the movie. They keep us on the edge of our seats.

I hope my Uber friend remembers that.


Related Reading: HOW TO QUIT YOUR JOB THE RIGHT WAY
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Let me send you my best (and most controversial) stuff…

I’ve spoken to some of the top innovators, investors and peak performers in the world…

And I’d like to share what I’ve learned, and continue to learn, for free.

Every weekday, I’ll send my latest stories, ideas and exclusive interviews straight to your inbox.

Sign up below for Altucher Confidential, my FREE e-letter.

By submitting your email address, you will receive a free subscription to Altucher Confidential. This daily investment newsletter delivers free independent financial forecasting and commentary along with carefully selected products and services that we think might interest you. We will not share your email address and you can unsubscribe at any time. Privacy Statement.

  • Alexandra Leh

    For some reason, you’re the only “success blogger” I follow consistently — probably because of simple stories like these, that drop the concept into practical application. This particular parable affirms my personal trajectory; tho’ it hasn’t yet borne the fruit of millions, I am doing what I love, and making enough to pay my way. Next level: make more than enough, so I can find ways to help others pay their way by doing what they love.

    • Kanika Coleman

      This is great trajectory, keep it up!!! Good Luck

      • Alexandra Leh

        Thanks, Kanika! At this point in my life, I can’t imagine doing it any other way…

        • I got paid 104,000 bucks previous year by working on-line from home a­­n­­d I did it by w­o­r­k­i­n­g part-time f­­o­­r several h daily. I used work model I found online and I am amazed that i made so much money on the side. It’s really user friendly a­­n­­d I am just so blessed that I found out about this. Here’s what I do… http://statictab.com/8cx4rgs

  • Kanika Coleman

    I wrote about the same thing this morning, about embracing the struggles, failures, and the transition. I write alot about transition because, I have just realized as a 30 year old woman I can not handle nor accept transitions (change) very well. With that acknowledgement I am thriving more and more each day

  • “Success is going from failure to failure with no loss of enthusiasm” — Winston Churchill

    Nick de Peyster
    http://undervaluedstocks.info/

  • Jagtar Shergill

    You are best James.

  • James Reitano

    I feel like i have this ‘adjust your passion’ conversation with so many folks, but have a tough time applying it to myself. I’m an animator/ graphic novelist who LOVES making these things, but has a tough time scaling or delegating the EXTREMELY time consuming parts.

  • Christopher Nicholas

    Amazing what a different perspective can bring, cheers James excellent as always !