So many people told me in the past few weeks, “Don’t worry. It’s just a number.”

Yes, it’s a number. It’s “50”. I turn 50 today.

Last year I wrote an article, “49” about what I learned at “48”.

Everything changed in my life at age 49.

I went from being a minimalist with no apartment and only 15 possessions to renting an apartment and buying furniture (although…a minimal amount).

I bought part of a standup comedy club (Standup NY) and started performing 3-6x a week at places all around the city, even around the country (thank you “Laugh Factory” in Chicago for letting me headline).

I sold a business and then stayed with it and watched it grow.

I made many new investments in ventures that will save lives. I sent a kid to COLLEGE (UGH!). Other things happened that I’m too shy to say.

I started a charity. I wrote a screenplay. I developed products I am proud of. I advise a TV show. I co-produced another show (stay tuned). I tripled my podcast. I made many new friends.

I care less about “likes”. I care less about who hates me. I care less about pleasing everyone. (well, sometimes I care too much but I am trying to get better. The other night I have to confess I cried about a bad tweet about me).

Every goal I set for myself at the beginning of 49…didn’t happen. Nothing happened. It’s all different than I expected.



This one line became important in every area of my life.

One example: I became obsessed with standup comedy this year.

I’ve loved comedy for thirty years but I was always afraid to go on stage. I went on stage about two years ago for the first time.

But this year, thanks to Dani Zoldan and StandupNY, I started going on stage all around NYC and other places 3-6 times a week.

Did I get good? I hope so. A little bit. Enough. People laugh.

Did I get better? Yeah! After watching comedy live and on TV for 30 years I realized how many micro-skills and subtleties there were. I had no idea.

Likability, crowd work, crowd control, structuring a layered joke, telling a story that has punchlines, dealing with hecklers, dealing with silence, MC-ing, stage work, pacing, the psychology, dealing with my own insecurities.

Maybe the most important thing I’ve learned by going on stage 100s of times and watching many more comedians than ever is:

“I am where the party’s at.”

The audience is an X-ray machine. They can see when I am nervous or scared. They will pounce.

But if I KNOW that I am where the party is at, then I KNOW I am the one having fun. They are always invited to join me.

I make myself laugh. I surprise myself. I have fun. And you are always invited.

Does this work in other situations?

Yes. Try saying it the next time you are nervous.


On advice from Tim Ferris, I upped my podcast from one time a week to three times a week.

So much more preparation! Ugh!

I feel so blessed to have learned from so many great life achievers. I’ve played chess all my life, for instance. I had on Garry Kasparov, the former world champion, and got to play him a game.

I had on Ray Dalio, the largest hedge fund manager in the world. Sara Blakely, one of the most creative entrepreneurs in the world. Richard Branson, a hero of mine for the past 20 years. Erika Ender, who just got nominated for a grammy for Despacito, which has something like 7 billion views on YouTube. And so many others I love and respect.

I wanted to learn from all of them. The one secret gem they were always hiding.

And, secretly, I want to be best friends with everyone on my podcast.



I’m involved in a lot of different businesses. For some reason, this year, almost all of my work life was strikingly successful.

Whether it was my business, or my investments, or things I am only peripherally connected to, I ONLY worked with people I really liked being around.

This was the single differentiator in my work this year as opposed to the last 30.

One toxic person requires about 100 non-toxic people to make up for them. So better to just be with good people and ZERO toxic people.


When you buy a Honda Civic, all of a sudden you see all of the other Honda Civics on the road.

There’s the famous “Invisible Gorilla” experiment:

A teacher showed his students a basketball game and asked them to count the points.

100% of the students got the points correct but didn’t see that a man dressed as a gorilla walked through the middle of the court.

We are stupid animals at heart. We only see what we try to see. We only hear what we try to hear.

LESSON: What you think, feel, do is what you see, hear, attract.

If you feel pain, insecurity, fear, you start to see, hear, attract all the things that will keep you fearful.

If you feel abundant, loving, and kind, you will notice the opportunities that are abundant, loving, and kind.

This isn’t the law of attraction. This is how love works.


I’ve been writing the same thing for eight years. “I went broke, I was suicidal, here’s how I got out of it.”

That’s fine. I like slicing that story 1000 different ways. I learn something new each time.

And I had big writing plans this year. And then I failed.

This is the first year since 2004 I didn’t publish a book.

Instead, I continued to write. But I also did standup comedy, I wrote screenplays, I’m an adviser on a popular TV show (more on that in a few months), I went back to writing more on finance.

I still checked the box: am I creative every day?

But I allowed myself to play with all the different ways to be creative. And I allowed myself to fail.


Just watch the video of me trying to do a full talk show (monologue, guest, musical guest) on a subway car.

It’s a disaster. But it was fun.

Perfection is the enemy of learning. And I definitely had to learn a lot.


I didn’t want to take 10,000 hours to learn how to be a good standup comic. Or 10,000 hours to learn the new businesses I was involved in this year. I’m too old for that!

So I had to spend a lot of time “hacking” the 10,000 hour rule. Most important hack: spend a lot of time around other people who have “been there, done that”.

Compare that to NOT spending time with seasoned professionals.

Who will learn faster?

When you are with people who have learned the 100 micro-skills involved in learning anything difficult, you will be a sponge, soaking up as much knowledge as you can.

The side benefit of having a great podcast and being around great people.

Sidenote: A few weeks ago Google invited me to talk about using failure to hack the 10,000 hour rule of excellence. If you haven’t seen it yet, you can watch it here.


Starting and running a company is HARD. Not everyone is cut out for that. I don’t know if I am.

But the best and most unique form of learning is to combine things from all of your different activities.

I can take things I learn from one business or activity, introduce it to another business, and the result is usually success. And I learn to get better and better at doing this “idea sex”.

One example: I bought into an ad agency that makes viral videos by using comedians. I met them through the comedy club I bought into. I introduced them to other investments I’ve made.

The agency made ads for my other investments. The ad agency grew. The businesses grew. The comedians in the ads were happier. Everyone is bigger.

How do you get better at combining? By truly choosing yourself: making sure no “gatekeepers” can control your message.

If you want to publish a book, don’t wait to be validated by an assistant editor at a mediocre publishing firm.

If you want to make a TV show, just shoot it.

If you want to start a business: bring value to an existing business and be a part of the profitable outcome.

If I feel like something is in the way of “choosing myself”, if I feel like I am wanting to be validated by someone, I try to figure out my way through it.

You need energy to do this.

So I had to always make sure I followed my own daily practice and took care of myself. Physically, emotionally, creatively, and spiritually.

These are the only things.

No amount of money can buy yourself back.


Not the usual 80/20 rule. A different one.

80% of the time do things you love and it’s ok if 20% of the time you don’t do things you love.

I don’t love selling.

You see these ads all over the Internet with me wearing Bitcoin glasses? I hate looking at myself in these ads.

But I do believe in several things: that cryptocurrencies are here to stay and they are a huge tectonic shift in the economy.

And I also believe that nobody knows what they are except for a few crypto-elitists in Silicon Valley.

So I wanted to educate people. And help people avoid the 1000s of scams out there. And help people make money. I turned down doing a “crypto hedge fund” and set up a research service.

That required people ( a LOT of valuable people) to help me if I wanted to reach the most amount of people.

It required selling. It required a lot of difficult work. I wrote a book, did about 20 videos, and work with excellent people to put out a quality product.

A vocal minority hates me. I’ve gotten death threats, anti-semitic slurs, horrible stuff. And most people have sent me very positive notes.

The key is to have…


I like someone. If she says something that makes me feel uncomfortable I try to say immediately, “I don’t like that”.

I don’t always say that. And then I feel bad afterwards. She said what she felt but I didn’t get a chance to say what I felt.

This is not self-care.

A business relationship is no different.

The relationship between the speaker on the stage and the audience is no different.

That doesn’t mean everyone has to agree with me. If they don’t, that’s fine. But at least it’s out in the open and everyone can decide where to go from there.

We only have this life to say things from our core integrity. Build a core. Have integrity. And in the beginning was the Word.

This is what I learned at 49. I think I’m the happiest I’ve ever been.

A year from now I might be lying in the gutter in the rain at three in the morning with a needle in my arm.

If you see that, please give me a hand. Thanks in advance.

The Journey towards Personal Freedom Starts with YOU

It's time to make the most important decision of your life: Choose Yourself.

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  • Karen C Martin

    Happy 50th birthday James. Your work has impacted me in such a positive way and I’m so grateful. I will be turning 53 this year and I feel like there are so many options still available because of you. Thank you and take care – we need you to be around for another 50 :)

  • László Kovács – Sashegyi

    Very happy birthday James. And I wish you more 50 years or more. :)

  • Terrance Collins

    Happy birthday, James. I’d like to send you much love. I turned 70 this year. It’s great. Irish American, living past 3 years in China and moving to Portugal in March.

    And here’s a pro-semitic anti-slur, lifted from that great Austin cowboy Jew, Kinky Freidman: They don’t make Jews like Jesus (or James Altucher) anymore.

    Keep rolling, brother.

  • disqus_YQzljmgiy4

    You’re amazing!! Happy birthday James:)

  • Thank you for this, and Happy Birthday!

  • Rene Carrillo

    Happy birthday James! I’ll also be turning 50 this year, so I can appreciate your thoughts on this column. Thank you for inspiring those of us who feel there is another way, but were afraid to act on it. Best wishes! :)

  • San Dee

    Happy 50th birthday, Mr. Altucher! You are only half a century young. Enjoy your day!

  • Dave Mitchell

    Sorry James, 50 is not just a number. Those simple actions like “sleep” begin not being so easy to do as to say. So you can sign up for Dave’s secrets to getting a good night’s sleep in which I’ll tell you exactly which inexpensive supplements work and where to get them. What to do when your lower back discs start bulging into a nerve.. Your diction (choice of words) starts going (not so great for a budding stand-up), not to mention the shy part. It’s all here in your 50’s!

  • Esteban Rodriguez

    Altucher alliance member Reporting fore duty:Ready fore the the new Chapter?Turning the 50 upside down would be 20!!Profoundly Greatful fore al you do james(team altuchers), Thank you fore making it possible to give the finger to the bossman-Irs, Thank you fore Sharing/expending knowledge on the different options out there, Thank you fore sharing & making a differents in peoples live.Sincere Thank you. Happy 50 th birthdays & if you need assistent with the tequila shots, Can cal me anytime.

    Claudio Esteban Martis

  • Peter Denolf

    Grateful for all what you share. All the best for you James, at least another 50!!! Warm regards, P.

  • Chris

    Happy Birthday James Altucher!

    Your writing is beautiful, inspirational, and very entertaining……
    It’s just plain laugh-out-loud funny at times ;D

    Best wishes for many happy returns.

    Chris Brook

  • Ricardo Soares

    Great that I had the chance to start following you this last months. I hope you another great 50 man! I will keep around for sure. Happy birthday and an amazing day to you James!

  • Tm

    Happy Birthday James! Have a great year.
    Thank you for your reports. They are helping me a lot.

  • RBI22269

    Happy birthday James. I will be turning 60 this year. Keep spreading the message of abundance ,love and kindness. Thanks.

  • Robert Lutsky

    Happy Birthday James! You frequently inspire me and this post was no exception.

  • Diannah Beauregard

    Happy Birthday James! I am inspired by you even though I have only just learned of you. I can see that you are sincere and authentic! I truly wish you abundant health and well being in all your days ahead. I think you must inspire many people!

  • bluecats

    Happy Birthday James! Way to kill it !
    Thank you for raw honest writings , they resonate with me and I look forward to your posts –
    Very inspired by your 49th year . I hope when I turn 50 I’m as brave! #minimalism #laughter #awesomepodcasts #cryptoteacher #50! #surroundedbygoodpeople

  • Mark Waldron

    Age is just a number that gets bigger and bigger while we age.

    • Mark Waldron

      And Happy Birthday James. :-)

  • Troubled Water

    Thanks, James… you’re a wild man… even being caged in that urban, concrete casket of a city. Wishing you a Happy Birthday. Now go to the pound and snag yourself some REAL unconditional love… you deserve it brother. A dog and a cat should do the trick.

  • Judith Hogan

    When I turned 50, it was like I was given a clean slate. New location, new job, new home, new metabolism, new pace, and so much more. It was exhausting, scarey and challenging. But life before 50 prepared me for the big wipe-out at 50. Took me longer to recover but I did it. And you will too. Resilience is a word I carry when I think of me. I see that in you too. And man, a lot more energy then I’ve ever had. And so brave, to put yourself out there. But thank you for doing so. Otherwise I would have never met you nor benefited from your sharing of lessons learned. Happy Birthday. 50 is a milestone. Looking forward in sharing the journey to 100. 🎉

  • Galilahi Brittany

    Happy Birthday Mr. James! Thank you for your open and honest articles filled with valuable guidance. I hope you had a wonderful 50th birthday and pray your walk stays bright and full of love and positivity…you are an overcomer and are helping people more than you know. *hugs* :)

  • Ran Segall

    love it. do you know what would be awesome? if you reinvent yourself as a vlogger! nobody who’s 50 does it, so you can be so unique and I also think its will be valuable, fun and you’ll learn a lot of new skills :)

  • Jorge Colorado

    James you are the best, thanks for everything! making our lives better 1% at a time everyday :)

  • The.Swami

    James, if it makes you feel any better (and I’d give 50/50 odds it will)–
    you’re not 50 years old, you’re just half a hundred!
    Here’s to your better half :o)

  • Russell Viska

    Happy Birthday James! I’m turning 70 in a few months and remember 50 as the age I stopped getting older and started getting smarter. It didn’t make me rich, but now I’ve got you and – – – I think we can do it.

  • Brian Webster

    Livin’ the Dream, James! Thanks for your insights and putting yourself out there.
    You inspire us not to quit when we want to and pushing forward is the right thing to do if it does not kill us. Cheers to the 2nd half of your life!

  • Virginia

    Happy Birthday James. Wish you much Peace, Love and Light……..turned 58 in December.

  • Dorene Sohr

    This is going to be an awesome year for u James!! A whole new life is in the process of manifesting for u! Happy natal Day!!!!!!!!!!!

  • “Be there or be square” – Happy B-day !

  • HydroCabron

    Had an interesting experience working in a toxic workplace, with a toxic person. Glad to report it was a short-term gig up front, so no expectation of staying on for even a few months.

    It was not fun, yet not horrible either – just observed the toxicity without hating the person, without trying to fix the person or the situation. Did the best I could, honestly acknowledged my shortcomings to myself, weighed the strong/weak points of my own performance (by myself), didn’t say an unkind word to anyone, wrapped up, and left.

    Part of this has come through reading about detaching, part from long experience with incredible assholes in previous situations.

    It was like Toxic Biology 101. The person could not enter a situation without creating higher energy expenditure for everyone else, and was so subtle in the means of corrosion as to be unaware of it himself.

    I’m now to the point that I’ll leave a job in order to avoid a toxic asshole. Best to total up the cost of being around jerks, and set an upper limit for how much you’ll pay.

  • Toya McKinney

    I like this very informative! Thank you!

  • LisaJB

    That time James blew up (or explained, depending on your perspective) the Law of Attraction in terms of Inattentional Blindness. Epic :)

  • Jeff Childs

    Happy Birthday James. Youdaman!