Kevin Allocca

Links and Resources

• “Videocracy: How YouTube Is Changing the World…with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching” by Kevin Allocca
• Kevin’s TED talk “Why videos go viral”

Also Mentioned

• Ylvs’s videos: “What Does the Fox Say” and “What’s the Meaning of Stonehenge” 
• GANGUM STYLE 
• David after Dentist
• Charlie bit my finger
• The making of GANGUM STYLE 
• The Star Wars Kid 
• Chocolate Rain with Tay Zonday 
• My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) 
• Lazy Sunday by Adam Samberg (an SNL Original short) 
• Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career)
• Ze Frank (created the video unit at BuzzFeed)
• Friday by Rebecca Black 
• Tosh.O