The Worst Trolls And How To Deal With Them

You know who you are.

I hired you/helped you/made you money/supported your efforts/donated to your charity/paid your rent/whatever.

Then, when you had a chance, you trashed me.

I wrote to you, “why?” Or I wrote, “I can’t believe you did that.”

That was my mistake because you were never going to apologize.

I never heard from you again.

There’s three levels of trolls.

1) There’s the ones that are anonymous. Who cares. They are teenagers in their mom’s basement.

2) Then there are, on occasion, “journalists” or other people with a “platform” who think they can achieve some status over you by lying and distorting information so they can get page views or whatever.

They are vile. But I don’t care about them either.

3) Then there’s you.

I made you money. I took care of you when you were sick. I paid your rent when you were broke.

I hired you when you had nothing. I babysat your children.

Despite what you say, your children are mostly mediocre.

A few months ago, I bought the entire Internet.

I wanted to educate people about cryptocurrencies. I thought there were a lot of scams out there and I wanted to tell people what was what.

But to get attention in today’s attention-glutted economy, you have to advertise.

The ads have to work. Else all of your hard work is useless.

We tested thousands of ads.

The ads that worked were the ugliest, most vile looking pictures of me. I don’t know why they worked. It was like the “protocols of the elders of Zion” version of the ads.

Me, with gold coins in my eyes and fire in the background.

I didn’t want to use them. “These are disgusting”. But they were getting people to my message. So I said, “Ok.”

People clicked. Who is this Satanic Jew?

And now I have more readers who are not only reading my current advice but looking through my years of articles on all sorts of topics. Listening to my podcasts that I created out of love. Reading thousands of free articles on my site.

Some people asked, reasonably, “Did you sell out?”

But as Tony Hawk once told me, “You can only sell out if you are selling.”

And should Richard Branson give away free plane tickets just because he’s a billionaire?

Don’t have a poverty complex.

When you create something of value, don’t forget that you become a person of value. It’s ok to charge for that.

And yet, 99.999% of what I do is for free. Read my 2200+ articles or 400 podcast episodes.

I spill my whole life for free. It’s ugly and bloody.

You knew that.

But some people just simply hated me from the ads.

Fair enough. This is what is great about America. You can have an opinion.

Some people lied in their articles about the ads. They said mean and untrue things about me. It hurt my feelings.

But I’m over it. I hope these people eventually live better lives.

Live a life measured by impact and not page views.

The blessing is I built a thicker skin. I practice being grateful for these people. Because in some way they help me to learn and be better and strive to create positive impact.

I always picture them and ask myself, “how can I love them as if I were their mother?”

That sounds stupid but it works. For moment I love them. And, yeah, it’s also stupid.

But then there was you.

You know who you are.

I made a mistake: I tried to respond to your hate. I tried to understand. “Did you even see the final product?”

Did you even read my articles for the past eight years?

Or even think about all the things we worked on together, did together, lived through together?

The impact we’ve had?

I was really disappointed in you.

I cried. I felt like I was on stage being booed for 24 hours a day.

I said all the cliches: I guess you were never really a friend to begin with.

Or…I hope I can one day invite you to a destination wedding in Portland, Oregon and I won’t show up.

But I was really disappointed. Why would you do this?

Oh well. See you when I see you.

[image: me trying to make sense of it all and share it in a way that makes no sense at all. We all are struggling to simply figure “it” out, without knowing what it even is.]

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  • M C N

    Thanks for the drinks, comedy and kindness at Ferns and for teaching us(your readers) humility, struggle and eventually happiness.

  • Josh

    Well put James… a very wise man once told me people will ALWAYS let you down. This does not mean stop giving value and living your best life, but simply learn an important life lesson that your personal intrinsic value should not come from other people. Because other people will always let you down (sooner or later). If we take this one step further the same principle applies to marriage. Too many broken people get married expecting that other person to make them happy and feel fulfilled inside. But this is an unrealistic standard for a spouse to live up to, and will eventually end in disaster.

    The only truth and fulfillment I have found is in God. His promises are real, and he continues to deliver for me over and over again!

    Thank you again for all of your hard work. Your podcast has truly been a game changer for me, and I walk away from every episode more confident and ready to continue my own path and journey in life.

    • Joe Wagner

      I like your transparency, it’s refreshing.

  • CMF

    “Who is this Satanic Jew?” made me chuckle. Keep on keepin’ on, James! I’ll try to catch your next stand-up.

  • Cristina Chipurici (Pyuric)

    I watched the outrage unfold, all those articles and messages attacking you, and couldn’t help not thinking: “you’re kidding, right? are these part of a pr stunt…? or have you guys never ever really READ James?”.
    Ignore the noise. Stop trying to make sense out of it, it’s not important on the long term. Focus on the bigger goal: that your words end up helping the right people.
    We’re all just collateral victims of other people’s bad energy and frustrations. Nothing personal. Not always worth time and energy to try to explain our actions. Tomorrow they’ll forget about it and move on to the next victim or outrage source.
    And while they might be loud, they’re also just a minor percentage compared to those who actually read and found value – but those are less visible.
    I’m probably the best example for this. I’ve been reading your blog for 7 years or so, bought (and read) all your books, forwarded your newsletters, listened to your podcast episodes, shared that content with all my friends. Your words helped me get through some of the hardest moments of my life, but this is the first time I’m actually leaving you a comment. In 7 years, you had no idea I exist, or how much of a positive effect you’ve had. I never publicly showed my appreciation and thanked you (and probably will never be able to thank you enough). So thank you, James. And I’m sorry that I’m only doing this now.
    Keep up the good work.

  • Tracey Dukarich Marzich

    I’ve only ever commented once on Quora and it was to defend your honor related to your bitcoin adds. I got 2 upvotes too. I hope it counts to soothe your pain. I’m honest about that too.

  • Neal Pirolo

    James…OH! James! You are honest and brilliant! Give your life to your Messiah and you will find eternal satisfaction!

  • Shandi Pott

    And this is why of all the people out there who are offering advice on crypto I was drawn to you….it was your honesty, tranparency, humility, & wanting to help the people …. Oh and of course your humour cracks me up! You also have a great way with words and every article you share I find relatable in some way to my own journey.
    Even this article in explaining how you came about using the sales method you did was great information … there are others in different fields that use a similar method and also hold similar values to you and i must say I have always wondered why they use it (because the system has never fully sat well with me, but I believed in the value of the product or person) It makes sense to use something that works the best, if it’s about getting valuable knowledge out to as many people who are willing to listen – I reckon I would eventually come around to using that method too. Thank you, you have just helped me break through a little thought blockage around that … the channel is now clear!!
    When the naysayers get you down, print out and read all the gratitude comments from the people who think you are awesome! 🌏💚🙏

  • clemdane

    Although it’s nearly impossible not to look, I’ve always gone with my Dad’s belief that, “What other people think of me is none of my business!” I.e., loose your writings and videos out into the world and give them your blessing, but let them go. What is good in the effects they have will make its way back to you. Don’t go looking for reactions.

    Of course in your case it’s nearly impossible not to because your campaign made a huge splash and got people talking about you everywhere. I’ve seen it. Some of it is very insulting. But even if you see some of that, consider the source and its value. If the value of the source of an opinion is at negligible levels in my completely biased evaluation, any negative criticism from that source might as well be written on the wind.

  • ByMyth

    Who’s it James, who’s that knuckle had that have made you write this, who’s that sucker that needs a punch in the chest.

    • Malcolm Bryant


  • Iris Waters

    “your children are mostly mediocre” lol…..

    I wouldn’t let an INTJ babysit my kid.

    • James is an ENTP. Whom you DEFINITELY shouldn’t let babysit your kid! :P

  • Ack! :( Though would be curious to find out why those particular ads worked. I remember seeing a few of them in my feed and thinking “huh that’s an odd photo of him…”

  • Andrew Mooney


    I really hate doing this but I have emailed your customer service email addresses, have tweeted but am getting zero response from anybody in your organisation regarding my membership. Would really appreciate it if somebody could contact me.



    • John | Choose Yourself

      Andrew, I am sorry about your experience with the customer service department. If you can email me your concerns, we can resolve this issue quick as possible! Here is my email ->

  • Melissa

    Fuck them. Your writing changed my life. Also my partner’s life. Then a ripple effect on to our friends and family. All these people I love and most of the conversations I will ever have are better off of because of you.

  • If life seems jolly rotten
    There’s something you’ve forgotten
    And that’s to laugh and smile and dance and sing
    When you’re feeling in the dumps
    Don’t be silly chumps
    Just purse your lips and whistle, that’s the thing

  • Pat Sonti

    James, your spirited writings never fails to inspire me. Please dont stop doing what you do.

    Fuck the hating haters and the horse they rode in on. The best revenge is to live well.