John @JohnAnthony_II: Starting a website to help real estate professionals leverage facebook to gain leads, any advice on how to market properly?
Absolutely, every real estate professional should have a facebook fan page. Streaming on the page should be non-stop real estate news picked up from various RSS feeds. He should then advertise on facebook (don’t spend more than 2 pennies per click-thru) to people just in his region.
Every house he sells, the owner of the house should “Like” his fan page. Then word of mouth will automatically spread to all of the owner’s friends.
This is not just true for real estate professionals but almost any brick-and-mortar biz (which was another question i got this week).
Let’s say you are a supermarket. Set up the fan page. People get “loyalty points” if they “Like” you , which can go towards certain purchases. You should stream local news onto your fan page, getting more likes. You should advertise super cheap to get people to Like your fan page.
Bricks-and mortar haven’t realized yet how targeted venues like Facebook and Twitter could be. All other advertising pales in comparison. From first viewing, all the way to purchase, you can build a social media relationship with your customer that lasts forever and then extends out to his or her network of friends. The bricks and mortar companies that get there first will be the winners, hands down.