Jamie Gunn @gunnjamie When pitching ideas, do you have a process that you follow?
ANSWER:
I am pitching ideas every day. Or it feels that way. For 20 years.
The best way to pitch ideas is through a Socratic method of sorts. Ask questions. Make people think and dig deep about whatis missing in their lives.
What do they not have that they would like?
What would they want that would make their life easier?
How can life be better?
What is missing that would make life better?
And finally…as you unravel your answer….here it is!
How can they say no!
Nothing has changed since Socrates and by the way, I recommend Paul Johnson’s recent biography of Socrates.